What if I told you that Snapchat used to be called Pictaboo.
It all started when Evan Spiegel was born, on June 4 in 1990.
Evan met Reggie Brown, during his freshman year. The two of them joined Kappa Sig together. This is where they met Bobby Murphy, Snapchat co-founder and the programmer behind the app.
But this was all before Snapchat existed.
Eventually, April 2011 rolled around. Spiegel and Brown were about to complete their junior year at Stanford and Murphy had already graduated. Reggie had this idea…
And so the idea for Snapchat was born.
They spent all summer working on the app. Evan drew the ghost logo that is still used today. Spiegel was CEO, Murphy was CTO, and Reggie Brown was CMO.
Picaboo launched in July of 2011. By the end of the summer, it only had 127 users.
In August 2011, drama got the best of our young founders. After a summer of working on the app together, Brown and Spiegel got in a fight over the order of the names as they appear on the technology patent, as well as the equity splits.
Brown wanted 30 percent equity. Spiegel and Murphy disagreed. They booted him from the company, locking all the emails and back-end systems. This later resulted in a lawsuit from Brown (one of many including the famous snap sluts lawsuit filled again SnapChat by models who appeared in the app’s screenshots).
Spiegel and Murphy changed the name to Snapchat, and started telling their friends.
By April of 2012, the company had grown to 100,000 users.
Then…Lightspeed Venture Partners invested a $485,000 seed round on a $4.25 million valuation.
Evan Spiegel walked out of class and dropped out of Stanford as soon as the money appeared in his bank account.
By spring of 2013, Snapchat was seeing over 60 million snaps sent per day. So logically, they raised a $13.5 million.
Salty Reggie Brown reappeared, filing a lawsuit against the company for breach of a joint venture.
Two summers ago Both Evan and Bobby took home $10 million for themselves.
With the stakes high and competition heating up, Snapchat decided to take on Instagram, who had just launched the commonly known phrase “Slide into my DM’s” (Direct Messages)
Snapchat added filters, timestamps, temperature and speed overlays, as well as the option to replay Snapchat… and now they charge for me to replay my dick pic.
Snapchat represents the greatest threat yet to the Facebook world.
Today’s teens have finally learned the lesson on what you post on social media–the good, the bad, the inappropriate all stays there forever.
FORBES estimates that 50 million people currently use Snapchat. Median age: 18. Facebook, meanwhile, has admittedly seen a decline among teenagers. Its average user is closer to 40.
Snapchat allows users to send photos and videos to one or many friends, whilelimiting how long the recipients can see them. The maximum time is 10 seconds, just enough for the recipients to enjoy the moment before it is lost forever.
To view the content, the recipient holds down a button. They can view the image until the counter expires or they let go of the button. After that, it’s gone.
Snapchat includes a built-in alert that notifies the sender if any of the recipients took a screenshot of the photo.
The founders first spread the word about Snapchat to college friends at Stanford University, but the app’s popularity didn’t really start to take-off until it made its way into the high school ranks to become a popular means of communication for teenagers.
Facebook CEO, Mark Zuckerberg saw the rise of Snapchat and got nervous. He understood the importance of photos and the teen audience to the Facebook business model, and decided to release its own competitor app in late 2012 called Poke.
What was meant to be a Snapchat crushing app, acted more like rocket fuel.
The mentions and awareness of Snapchat soared after the release of Poke, fueling further growth and interest in the new app.
Instead of hurting the company, Facebook’s efforts propelled the company to new heights.
Snapchat’s usage reflects the way high school works, and the group behaviors that are well established with teenagers.
In other words: Dzgroup selfiesdz prompt conversations.
This popularity and word of mouth between teens was an integral part of Snapchat’s growth with not only their peers, but also with their parents. In fact, as kids moved to Snapchat, parents quickly followed, as the service became a way for teens to communicate with their parents.
Personally, I keep my mom blocked on Snapchat. Thus far, Snapchat has raised $648 million from investors and is the third most popular social app among millennials.
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